It’s impossible not to love the concept of doubleTwist, the all-devices-welcome quasi-iTunes music manager, but up to this point the software has been pretty barebones. Now, things are gettin’ ser-i-ous: doubleTwist has a built-in music store, courtesy of Amazon.

To put this into context, doubleTwist debuted not just as an alternative music manager for people with or without Apple players, but as a giant, coded jab at iTunes, Apple, and the way they do business. After launch, DVD Jon, who created doubleTwist, spent a few months waging a small-scale PR war, hanging Apple-baiting banners in San Francisco and parodying their famous “1984″ ad. WithAmazon MP3 store integration, that ad’s promise—to “bring you choice”—has come true, and it’s worth a thousand PR stunts

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An advertisement banner for doubleTwist—a software application that lets users access their iTunes library on any device—has shown up on a display window directly next to the San Francisco Apple store’s main entrance. If you’re wondering how Apple allowed this to happen, the window technically belongs to BART—a Bay Area’s transit system—and because the advertiser, DVD Jon, had purchased that specific ad space directly from BART, it’s perfectly legal and there’s not much that can be done about the “Cure for iPhone Envy” product placement. Read the full story

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