Schiau Studios got annoyed at users complaining about paying $3 for a game. To teach all the whiners a lesson, they raised the price of their game. To $40.
The increase was only temporary, and the game (Alchemize) has since returned to $2.99. But it demonstrated a good point: theĀ App Store is super cheap.

In a particularly classy move, any revenues the developers earned during the increased price period go to charity.
It doesn’t get any less expensive than the App Store. Case in point: the same games on the iPhone areĀ cheaper than the PSP version. We’ve got it good right now. Please, whiners. Don’t ruin it for the rest of us.
[Network World viaIntoMobile]
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