Google today announced a new service which competes with the likes of Loopt and BrightKite. Latitude is a location-based social network which is now a part of Google Maps. The service will not only let you see your location in Google Maps, but will also let you see where your friends are as well. It’s currently available for the Android and several other phones.

Google has also announced that iPhone support will soon be included in the Google Maps application. The addition will likely be delivered via a software update, which leads us to believe that an update will be released within the next couple of days. It’s also possible that last Tuesday’s update silently included Latitude support.

The new service is available for Android phones starting today, and they say iPhone support will happen soon as a feature in the Google Mobile app.

[via Google Mobile Blog]

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